Why Content Marketing?

Facts from Content Marking Institute
contentmarketinginstitute.com

Content marketing leaders experience 7.8 times more site traffic than non leaders

Content produces brand recall, which increases engagement

While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads

The majority (88%) of B2B marketers use content marketing in their marketing strategies

Content marketing drives higher conversion rates

Email marketing is one of the most effective forms of content marketing

Most B2B marketers use at least 13 content marketing tactics

73% of major organizations hire someone to manage their content marketing strategy

History of Content Marketing