Whos, Amung, Us is one of the best free website visitor tracking tools. Although it is free, the tool will suffice for most users. Supports unlimited page views, unlimited visitors, and an infinite number of websites. You can add a live map to your site or choose from a selection of visitor counter widgets.
To install the widget on your site, you need to copy and paste the HTML code from the Whos, Amung, Us website. Watch Them Live is a tool for analyzing and monitoring user behavior in real time. You get access to the basics, such as visitors, page views, sessions, referrals, and user segmentation, but you can also enjoy some more powerful features that help make the app stand out. Google Analytics is, without a doubt, the gold standard for visitor tracking and analysis for B2B and B2C companies.
Remember when we said that B2Cs need data as a whole, while B2B companies need data at the individual level? Well, you still need grouped data for statistics and performance monitoring. Since Google Analytics has more than 30 million users worldwide, there's no reason you shouldn't save Google Analytics for your analytics needs. The data you provide is statistically unmatched and ranks first on our list of tools. Mixpanel is a product and behavior analysis tool.
When we started the list, we mentioned that different products help different teams while offering the same core functionality. While Mixpanel also helps you track behavior, its purpose is for marketing and product teams to analyze and understand how users interact with the website and improve customer experience and conversions. This is extremely useful for analyzing funnel conversions and user interface updates. Hotjar has a free plan for you to check out its various features.
VWO also offers several customer engagement features, such as surveys and push notifications, that truly make it one of the best conversion improvement platforms in the world. Kissmetrics provides advanced analytics features for e-commerce and Saas companies. The tracking tool helps companies drill down into user behavior metrics at a higher level than what analytics data would provide, such as bounce rate. This means marketers can attribute data to a real person, get a detailed view of individual users on different devices, and identify pain points in the customer's buying journey.
Kissmetrics' behavior analysis feature also sheds more light on the product's most valuable function by tracking the key characteristics of each user. SimilarWeb SimilarWeb provides robust digital intelligence tracking that provides insight into your industry, competitors, and customers. You can measure website traffic and key performance indicators, such as engagement rates, traffic sources, and rankings. In addition, its website ranking feature allows you to spy on your competitors, learn about their category and how they rank globally.
Are you looking for an accurate and up-to-date data solution? Clearbit provides new, real-time customer data such as industry rankings, employee counts, and even job change updates. This helps you get a bird's eye view of specific customers and figure out how to customize marketing messages for these leads. Clearbit also launched its website tracking product last month and it's something that can be tested. If you want a very simple solution that can start tracking immediately and provide you with data focused on sales and marketing, check out the free Salespanel plan.
You can also try Google Analytics if your tracking needs are purely analytical. There are also tracking tools focused on marketing and product optimization, such as VWO, Hotjar and Mixpanel. Different products serve different purposes and you may need to use a combination of some to get the desired result. These are very different use cases and require completely different visitor tracking software stacks.
So, rather than listing a bunch of tools in a long list (as many other articles do), we thought it would be more useful to divide our list into these 3 groups so that you can find the tool you need for your specific use case. If you're a B2B company interested in tracking repeat visits from specific companies or target accounts, see the second section. Mixpanel is a complete user behavior tracking tool that helps marketing and product teams better understand their users. Includes features that help you evaluate the success of new feature releases and quickly visualize key data.
In addition, with its user profiles feature, you can get detailed information about users, including who they are and where they might encounter obstacles with your product. VWO is the business solution for tracking visitor behavior and optimizing your website. The VWO Insights product includes features such as conversion funnels, on-page surveys, and session recordings that can help you get to the heart of visitor behavior and understand the reason behind it. In addition, you can use Insights together with other VWO products for a comprehensive experience optimization tool.
UserTesting is one of the tools we recommend when marketers are looking for a more qualitative follow-up of website visitors. With UserTesting, you can connect with your real audience and get full session recordings as they navigate your website and perform specific tasks, which means you can learn more about the why behind visitor behavior. FullStory is one of the best visitor behavior tracking tools for support and product teams. The software automatically detects areas where your customers are struggling within your product or application.
It then helps you identify high-impact areas that have the greatest effect on your revenue and retention so you can identify and prioritize the most impactful changes. For B2B companies in particular, finding out who visits your website is just as important as knowing how they behave on your site. The following tools help both sellers and sellers identify the businesses that visit their website (usually by IP address) and gain access to key visitor information. In addition, they help you link behavior (such as pages visited, number of visits and page views, and time spent) to each company.
With Lead Forensics, B2B businesses can identify new sales leads in real time as they visit your website, they can even gain access to key details such as company size, contact information (such as phone numbers and social media), and search behavior. Lead Forensics also includes automatic lead scoring based on various criteria that triggers instant notifications to mark your ideal customers. Leady takes the visitor identification game to a different level than the rest by also identifying individual and company visitors. They are also one of the few web visitor tracking tools that support B2B lead generation and in-app product behavior.
So you can track visitors as they become users and beyond from start to finish. Tracking website visitors can mean a lot of different things. We've broken down our list into 3 common use cases so you can find the tool you need quickly. Over 300,000 websites use Crazy Egg to improve what works, fix what doesn't work, and test new ideas.
Tools like Outfunnel's web tracking feature are great for analyzing the intent of your prospects in the middle and bottom of the funnel. Outfunnel web tracking captures your leads, where they come from, what pages they visit, and for how long. And synchronize all this data with your CRM for sellers to see. Try Outfunnel free for 14 days, no credit card needed With Outfunnel web tracking, sales knows who your warmest leads are and can prioritize contacting them first.
Outfunnel web visitor tracking also works well with the native lead scoring feature, web visits and marketing interactions are taken into account to calculate lead scores. This helps to use website visitor data at scale. In addition, you can use data from Outfunnel's web visitor tracking software to segment your leads into different groups based on the pages they've visited on your website. Learn more about how to use the visitor tracking feature on the Outfunnel website.
Salespanel captures leads from all your forms, live chat, and email marketing tools and tracks the customer journey through each touchpoint. All of this works out of the box with no configuration or coding requirements. You can use the data provided by the software to segment users and score leads and bring key sales intelligence to your CRM. Salespanel also removes anonymity from visiting accounts and alerts you when target accounts visit your landing pages.
You can show highly personalized content to qualified visitors when they're on your website, or run retargeting campaigns and create similar audiences for it. The product is suitable for B2B companies. Website tracking tools, such as Outfunnel and Salespanel, are great when you want to know more about the leads in your pipeline. Head of Demand Generation Luke Genoyer shares with Outfunnel that they have increased their new rated merchant accounts from 50 to 80 in a month since adopting Leadfeeder.
And finally, if you want to help your sales team save time and close your most popular leads, Outfunnel is your best option. With our website tracking tool, you can collect specific information about what interests your sales leads and prioritize who to contact first. How's that for marketing and sales alignment? ???? Try Outfunnel free for 14 days. Keep reading to learn about the best website visitor tracking tools and find the one that best suits your needs.
When it comes to tracking visitor and website traffic, there's a lot you can learn from traditional website analytics tools if you choose the right software and know how to use it. WatchThemLive makes it easy to track and understand what your users are doing on your website or web application through powerful features. Website visitor tracking software that uses an RDN analyzes a user's ip address to gather information, which is then provided to the appropriate computers. The first three are strictly included in tracking website visitors, while the other two offer the web analytics tracking type.
Kissmetrics is another website visitor tracking tool that helps you increase conversions, user engagement and retention rate. Since the tracking data B2B needs is at the lead level, the information connects to both sales and marketing. Website tracking is the process of tracking not only the activities, but also the characteristics of your website visitors. The General Data Protection Regulation (GDPR) prevents the tracking of websites in the European Union (EU) without the express consent of the visitor.
When it comes to website visitor tracking, the software tools that work best for you are likely to be different from the visitor tracking stack that any other company uses, as they must adapt to your unique needs and the gaps in your existing stack. Companies can combine current software solutions with website visitor tracking software to create a set of tools accessible across departments. You can use it to track individual visitors and their actions per session, view visitor locations on a map, and view other data, such as the visitor's operating system, browser, ISP, language, and even the visitor's screen resolution. Using website tracking tools, user information is tracked across multiple pages of e-commerce sites so shoppers can check out multiple items at the same time.
Website visitor tracking software can also install a script directly on a website to automatically collect user data. . .