Tracking Website Visitors: The Best Tools for B2B and B2C Companies

Discover the best tools available for tracking website visitors for both B2B & B2C companies - Whos Amung Us, Watch Them Live, Google Analytics & more.

Tracking Website Visitors: The Best Tools for B2B and B2C Companies

Whos, Amung, Us is one of the best free website visitor tracking tools. It offers unlimited page views, visitors, and websites, and you can add a live map or choose from a selection of visitor counter widgets. To install the widget on your site, you need to copy and paste the HTML code from the Whos, Amung, Us website. Watch Them Live is a tool for analyzing and monitoring user behavior in real time.

It provides access to basics such as visitors, page views, sessions, referrals, and user segmentation. It also offers more powerful features that make it stand out from other tools. Google Analytics is the gold standard for visitor tracking and analysis for B2B and B2C companies. It provides grouped data for statistics and performance monitoring.

With more than 30 million users worldwide, it's no surprise that Google Analytics is the go-to choice for analytics needs. Mixpanel is a product and behavior analysis tool that helps marketing and product teams analyze how users interact with the website and improve customer experience and conversions. It's useful for analyzing funnel conversions and user interface updates. Hotjar has a free plan that allows you to check out its various features.

VWO also offers several customer engagement features such as surveys and push notifications that make it one of the best conversion improvement platforms in the world. Kissmetrics provides advanced analytics features for e-commerce and Saas companies. It helps companies drill down into user behavior metrics at a higher level than what analytics data would provide, such as bounce rate. This means marketers can attribute data to a real person, get a detailed view of individual users on different devices, and identify pain points in the customer's buying journey.

SimilarWeb provides robust digital intelligence tracking that provides insight into your industry, competitors, and customers. You can measure website traffic and key performance indicators such as engagement rates, traffic sources, and rankings. In addition, its website ranking feature allows you to spy on your competitors, learn about their category and how they rank globally. Clearbit provides new, real-time customer data such as industry rankings, employee counts, and even job change updates.

This helps you get a bird's eye view of specific customers and figure out how to customize marketing messages for these leads. Clearbit also launched its website tracking product last month which can be tested. Salespanel is a very simple solution that can start tracking immediately and provide you with data focused on sales and marketing. Google Analytics is also an option if your tracking needs are purely analytical.

There are also tracking tools focused on marketing and product optimization such as VWO, Hotjar and Mixpanel. UserTesting is one of the tools we recommend when marketers are looking for a more qualitative follow-up of website visitors. With UserTesting, you can connect with your real audience and get full session recordings as they navigate your website and perform specific tasks which means you can learn more about the why behind visitor behavior. FullStory is one of the best visitor behavior tracking tools for support and product teams. The software automatically detects areas where your customers are struggling within your product or application then helps you identify high-impact areas that have the greatest effect on your revenue and retention so you can identify and prioritize the most impactful changes. For B2B companies in particular, finding out who visits your website is just as important as knowing how they behave on your site. The following tools help both sellers and sellers identify the businesses that visit their website (usually by IP address) and gain access to key visitor information.

In addition, they help you link behavior (such as pages visited, number of visits and page views, and time spent) to each company. Lead Forensics is one of the most popular tools used by B2B companies to track website visitors. It helps identify new leads by providing detailed information about each visitor such as company name, contact details, location etc., so that businesses can reach out to them directly. Hunter is another great tool for tracking website visitors for B2B companies. It helps identify email addresses associated with each company so that businesses can reach out to them directly. Finally, Leadfeeder is another great tool for tracking website visitors for B2B companies. It helps identify leads by providing detailed information about each visitor such as company name, contact details etc., so that businesses can reach out to them directly. These are some of the best tools available for tracking website visitors for both B2B and B2C companies.

Each tool has its own unique features that make it stand out from the rest so it's important to choose one that best suits your needs.

Kendra Ursua
Kendra Ursua

Webaholic. Unapologetic social mediaholic. Incurable music fan. Hardcore twitter enthusiast. Evil beeraholic.