Off-Page SEO (also known as off-site SEO) is a set of tactics used to improve a website's ranking on search engine results pages (SERPs). Along with on-page SEO, these tactics are essential for any website to rank well. Off-page SEO refers to all the activities that are done outside of your website to influence your search engine rankings. This may include creating backlinks, being active on social media, and blogging as a guest.
Off-page SEO is anything that is done outside of your website that has the potential to affect your search engine rankings. The most obvious example of this is link building, but there are many other off-page factors besides links. Off-page SEO is a set of techniques used to improve the position of a website on the search engine results page (SERP). Although link building is often associated with off-page SEO, it's more than just that.
Other activities such as social media engagement, content promotion, and guest blogging can also help boost your rankings.