I’m clearly biased, but I don’t think there’s a better starting point for learning SEO these days. They'll also provide a starting point to learn the fundamentals, so you can raise your SEO traffic levels to new heights down the road. On the other hand, if you’re looking for a practical guide to starting a lifestyle SEO business from someone who’s walked the walk, this is the guide for you. Now, I never did execute on that last part (I’ll discuss why later).
The last thing you want to happen is to start an SEO business and end up with a half-baked venture and a string of unhappy clients.
How can I start SEO as a beginner?
A good SEO audit tool such as Moz Pro’s Site Crawl will find issues such as broken pages, links that don’t work, duplicate content issues, and other technical SEO problems. While basics of SEO like the most efficient ways to build links to drive Search Engine rankings have changed in recent years (and content marketing has become increasingly important) what many people would think of as more “traditional SEO is still incredibly valuable in generating traffic from search engines. We'll cover these points in more depth throughout the Beginner's Guide to SEO (and other places on Moz) but for now, let's get started.