Whether it’s the first time you have created a website or you are a seasoned pro, always remember that a very important aspect is the design. Visitors are more likely to become customers if your site is easy to use, helpful, and professional. Keep the advice below in mind as it is designed to lead you into creating a website that is both pleasing to the eye and effective.

It is always good to add a favicon to your website. The favicon is a 16×16 image file in the .Ico format. This image is the one you see next to the URL bar, next to the title of the page on an opened tab and is also visible on your bookmarks tab if you choose to bookmark a page. The favicon will help users quickly recognize your page in their browser without reading any text or directly viewing the page.

Feature a prominent tagline on your site. Taglines are catchy mottos that explain your business. This allows them to quickly grasp whether or not your site has information relevant to their search.

Avoid using frames. Most sites have abandoned frames on their own as better alternatives have become available, but there are still sites out there that are trapped in 1996. Alternatives to navigational frames include fixed-position navigation panels, having navigation in multiple areas (e.g. left and bottom) or simplifying page structure so that navigational links are never far away.

Avoid creating user interface (UI) controls that mislead your visitors. These controls include elements, widgets and more that create an interactive experience, such as a link, drop-down list or button. You do not want to make visitors think that clicking on an underlined word or phrase for example, will lead to a new page if it is not actually linked to something else. When your visitors have expectations of something working a certain way and it does not, they are more likely to assume there is something wrong with your site and leave.

Pop-ups should not be used on your site. Many consumers are bothered when they visit a site and are suddenly bombarded by pop-ups. The majority of people will leave a site if it contains pop-ups, even if these sites are very large ones. Avoid those annoying ads to keep your customers content. Some website hosting services require you to use pop-up ads; you should view such policies as strong arguments against using such a service.

Test your website in the most popular browsers and platforms to make sure that it displays correctly. Sometimes scripts that work in one browser may not produce the same results in another browser. So you may need take extra measures, like adding a function for browser detection, in order to ensure that your website will display properly under most conditions.

The tips you’ve just read will help you design a fantastic site that is attractive and encourages your visitors to trust your brand. Such a site will no doubt be pivotal to the success of your online business.