Search engine optimization (SEO) is an essential part of any digital marketing strategy. It helps you to get more organic traffic to your website, and it can also help you to rank higher in search engine results pages (SERPs). But SEO is a complex field, and there are many different types of SEO that you need to be aware of. In this article, we'll explain 12 different types of SEO and how important they are for planning your organic search strategy. The four main types of SEO are On-Page SEO, Off-Page SEO, Technical SEO, and White Hat SEO.
On-Page SEO involves optimizing the content of your website, while Off-Page SEO involves working on external ranking factors. Technical SEO focuses on helping Google bots successfully crawl, interpret, and index all pages on your site. White Hat SEO refers to all optimization techniques that meet Google search engine guidelines. In addition to these four main types of SEO, there are also other types that you should be aware of.
These include Website Audit, Local SEO, App Store Optimization, and Post-COVID-19 Digital Marketing. Website Audit involves having your website audited through more than 200 checkpoints. Local SEO is important for local businesses who want to rank higher in local searches. App Store Optimization is similar to On-Page SEO, but it focuses on optimizing apps for app store searches.
Post-COVID-19 Digital Marketing is going to become increasingly important as the world recovers from the pandemic. Effective On-Page SEO is based on high-quality informational content that solves problems better than other available resources. It's also important to include relevant keywords in your content, as well as making sure that your site is easy for visitors to navigate. Good design is also crucial for On-Page SEO. Off-Page SEO involves building links from trusted sites on the same domain as you, successful social media marketing, getting customers to give you a positive review on various online forums, and so on.
Building positive relationships with bloggers, journalists, social media personalities, and people behind websites similar to yours are positive off-page SEO practices. Commenting on other blogs can also be useful. Technical SEO includes creating a complete XML sitemap, making your site mobile friendly, adding structured data to help web crawlers classify and rank your pages based on the type of content they contain, and so on. White Hat SEO is low risk and high rewards if you do it right. Some examples of white hat SEO techniques include creating useful and relevant content after conducting thorough keyword research, obtaining links from high-authority sites based on the merits of your content on the page, and so on. Local SEO should be a high priority for local businesses who want to rank higher in local searches.
App Store Optimization is very similar to On-Page SEO, but there are fewer factors you can influence so you should focus on them. You could also argue that there is a case in favor of optimizing the off-page app store by creating a lot of links to your app. Post-COVID-19 Digital Marketing is going to increase considerably in importance and the winners will be the ones who can drive the most traffic to their sites. Effective SEO will be more important than ever before. In conclusion, there are many different types of SEO that you need to be aware of if you want to rank higher in search engine results pages (SERPs). White Hat SEO refers to all optimization techniques that meet Google search engine guidelines. In addition to these four main types of SEO, there are also other types such as Website Audit, Local SEO, App Store Optimization, and Post-COVID-19 Digital Marketing that you should be aware of.
Effective On-Page SEO is based on high-quality informational content that solves problems better than other available resources. Off-Page SEO involves building links from trusted sites on the same domain as you, successful social media marketing, getting customers to give you a positive review on various online forums, and so on. Post-COVID-19 Digital Marketing is going to become increasingly important as the world recovers from the pandemic. Effective SEO will be more important than ever before.
