In this article, you'll find five on-site SEO factors that are essential for improving your website's ranking. Content is one of the most important factors, and it should always be fresh and original. On-page SEO is still important, but it's not enough to make your site rank based on your keywords. You need to place keywords prominently and have a relatively high density of keywords and synonyms.
H1 tags are also important for SEO, as they indicate the largest title of a document. Additionally, having your keyword in the first 100 to 200 characters of a page is considered important for ranking. Titles and descriptions should also include the page keyword naturally. Quality content is key, as it should be compelling, easy to read, accurate, useful and relevant to the keyword you're targeting.
The optimal word count for an article varies by topic, but longer and more complete content generally achieves a higher ranking. RankBrain is another important Google ranking signal that aims to provide the most relevant and useful results by better understanding the user's intent behind a search query. Freshness is also important, as even the most perennial content loses relevance over time. Backlinks remain one of the strongest ranking signals in Google's search algorithm, so online marketers should pay close attention to their backlink profiles.
On-page SEO is also important, as many of the signals Google uses to rank web pages come from on-page elements. A good mix of short and long content is recommended for SEO purposes, with long-form content being 800 to 2500 words in length. Additionally, it's a good idea to do a technical SEO audit of your site every two months to check for 404 errors, redirect loops, and broken links.