Search engine optimization (SEO) is an essential part of any digital marketing strategy. It helps to ensure that your website is visible to potential customers and that it ranks highly in search engine results pages (SERPs). SEO is a complex process, and it can be divided into several different types. In this article, we'll explain the different types of SEO and how they are important for planning your organic search strategy. Off-page SEO is anything that happens outside of your website that helps with your SEO strategy.
This includes building backlinks from other reputable websites, as well as engaging in successful social media marketing. Off-page SEO is all about creating exposure and trust for your company, which can ultimately lead to more visitors and sales. Technical SEO refers to actions taken to help search engines crawl your website and improve the user experience (UX). This includes creating a complete XML sitemap, making your site mobile friendly, and adding structured data to help web crawlers classify and rank your pages based on the type of content they contain. Local SEO is a variation of SEO that focuses on a specific area, rather than a national focus.
It's about increasing your online presence in your community and promoting your products or services to local customers. Some ways you can improve your local SEO include writing custom local landing pages, optimizing your local profiles, spamming Google Maps, creating local links, and much more. White hat SEO refers to all optimization techniques that meet Google search engine guidelines. While you have to be patient to see the results, they are sustainable and create genuine goodwill around your brand. Some examples of white hat SEO techniques include creating useful and relevant content after conducting thorough keyword research, obtaining links from high-authority sites based on the merits of your content on the page, and so on. Post-COVID-19 digital marketing is going to increase considerably in importance and the winners will be the ones who can drive the most traffic to their sites.
As such, SEO will be more important than ever before. To make it easier to manage, the SEO industry has come up with different types of SEO. Each type is responsible for a number of SEO rules.
Types of SEOThe most important types of SEO are technical SEO, on-page SEO, off-page SEO, local SEO, and white hat SEO.
Technical SEOTechnical SEO is exactly what the name implies - technical parameters affecting the visibility of a website in search engines. The main purpose of technical SEO is to ensure that search engine crawlers can crawl and index a website without any problems.
On-Page SEOOn-page SEO, also sometimes referred to as in-place SEO, is the process of optimizing the content of your website.
This can include body text, keywords, headings, meta titles, meta descriptions, images, and more. Incorporating on-page SEO into your marketing efforts is useful for search engines to understand the content of your site. And once Google understands your website, it can reward you by showing it for search queries it deems relevant.
Off-Page SEOOff-page SEO refers to everything you do off-site for better results and appear higher in Google's SERPs. It includes working on external ranking factors such as creating links from trusted sites on the same domain as you.
Local SEOLocal SEO is a type of SEO suitable only for local businesses.
In other words, if you have a website and your goal is to get customers to visit your local store, then you should optimize your website for local SEO.