But it's not just about getting the content out to people. Quality content is both the precursor to rankings and a powerful aspect of a campaign of any size. For a quality SEO strategy, one must devise a coherent strategy that doesn't consider rankings, content, and results as separate pieces, but rather considers them intertwined pieces of the same puzzle. With nearly 51% of web traffic in the world coming solely from smartphones, Google rewards mobile-friendly sites.
Tools such as the Mobile Optimization Test show how well your site is performing. Ask yourself what purpose your page or publication offers to viewers. If your answer is simply “improve the ranking,” that's not enough for quality metrics. Your content should be authoritative, useful and provide answers to questions.
Search engines, remember, are trying to offer users the best and clearest answers. While it's not technically an SEO factor, there's definitely a correlation between rankings and social engagement. You want to make sure that your content is shared across different social media platforms. When it comes to that, you want to add value to the content you're producing.
You want to generate engagement from users to test your services, pick up the phone, and get in touch. A solid SEO strategy is not a simple and cold algorithm, it is a living methodology for judging your success with consumers. It's an incredibly complex and ever-changing field that encourages websites to produce high-quality content, optimally format and organize their material, and keep up with results. Each of these three components directly relates to how Google processes and organizes websites to determine their ability to rank in search queries.
The word “content” is often misinterpreted with just the text you put or upload to the website. Content comprises both images and text, basically anything that builds the website and communicates with visitors. You may have come across the phrase “content is king. It builds the brand and also helps in lead generation.
Therefore, optimizing content should be your first priority. The three main types of on-page SEO factors are content, architecture, and HTML. A key element of off-page SEO is backlinks, links from other sites to your website that show Google that other sites value your site. Optimizing the HTML elements on each page of the website is a critical factor in search engine optimization.
These pillars are just the tip of the SEO iceberg, but they capture some of the most fundamental elements of SEO.