Search engine optimization (SEO) is a complex and ever-evolving field that requires websites to produce high-quality content, optimally format and organize their material, and keep up with results. To ensure success in SEO, one must understand the three core elements: content, architecture, and HTML. Content is often misinterpreted as just the text you put or upload to the website. In reality, content comprises both images and text, basically anything that builds the website and communicates with visitors.
Quality content is both the precursor to rankings and a powerful aspect of a campaign of any size. It's not just about getting the content out to people; it's about adding value to it. You want to generate engagement from users to test your services, pick up the phone, and get in touch. Architecture is another important factor in SEO.
With nearly 51% of web traffic in the world coming solely from smartphones, Google rewards mobile-friendly sites. Tools such as the Mobile Optimization Test show how well your site is performing. You want to make sure that your content is shared across different social media platforms. Finally, optimizing HTML elements on each page of the website is a critical factor in search engine optimization.
Ask yourself what purpose your page or publication offers to viewers. If your answer is simply “improve the ranking,” that's not enough for quality metrics. Your content should be authoritative, useful and provide answers to questions. Search engines are trying to offer users the best and clearest answers. These three pillars are just the tip of the SEO iceberg, but they capture some of the most fundamental elements of SEO.
A solid SEO strategy is not a simple and cold algorithm; it is a living methodology for judging your success with consumers.