Search engine optimization (SEO) is a complex and ever-changing field that requires websites to produce high-quality content, optimally format and organize their material, and keep up with results. But what are the three main components of SEO? In this comprehensive guide, we'll break down the three core components of SEO and how they work together to help you get the best search engine placement and access a new source of qualified visitors.The three main types of on-page SEO factors are content, architecture, and HTML. Each of these three components directly relates to how Google processes and organizes websites to determine their ability to rank in search queries.
The Content ComponentThe most important part of the content component (of a search engine algorithm) is the selection of keywords and where you place the keywords on your web pages.
Quality content is both the precursor to rankings and a powerful aspect of a campaign of any size. For a quality SEO strategy, one must devise a coherent strategy that doesn't consider rankings, content, and results as separate pieces, but rather considers them intertwined pieces of the same puzzle. When it comes to content, you want to add value to what you're producing. You want to generate user engagement to test your services, pick up the phone and get in touch.
Ask yourself what purpose your page or publication offers to viewers. If your answer is simply “improve ranking”, that's not enough for quality metrics. Your content should be authoritative, useful and provide answers to questions. Search engines, remember, are trying to offer users the best and clearest answers.Every new blog post you publish is more content for Google to index on your site and another possible search list that takes people to your domain, as long as the quality of your content is high enough.
While it's not technically an SEO factor, there's definitely a correlation between rankings and social engagement. You want to make sure your content is shared across different social media platforms.
The Linking Component: Internal LinkingThe strategy of placing keyword-rich text on your web pages is useless if search engine spiders have no way to find that text. Internal linking allows you to get the best search engine placement by providing a way for spiders to crawl through your website easily. This query engine will display websites by ranking from most relevant to least relevant.
The Link Popularity Component: Inbound Link AcquisitionThe “Link Popularity or Google “component PageRank (PR) of a search engine algorithm analyzes how many websites link to your website.
There are likely to be diminishing returns from receiving more backlinks from the same domain, and this is why SEOs are so focused on receiving backlinks from a wide variety of unique domains.The graph below shows the correlation between the number of referring domains and the top Google search positions.With nearly 51% of web traffic in the world coming solely from smartphones, Google rewards mobile-friendly sites. Tools such as the Mobile Optimization Test show how well your site is performing.In conclusion, SEO is an incredibly complex and ever-changing field that encourages websites to produce high-quality content, optimally format and organize their material, and keep up with results. If done correctly, a good SEO campaign will make your website more visible to a wider range of audiences through three main tasks that will correlate with each search engine process.