Off-page SEO includes activities performed outside of a website in an effort to increase the site's search engine rankings. Common off-page SEO actions include creating backlinks, encouraging brand searches, and increasing engagement and sharing Off-page SEO refers to all SEO tactics that don't involve updating or publishing content on your website. Off-page SEO involves all the actions you take to impact your search engine rankings that fall outside your website. This may include creating backlinks, being active on social media, and blogging as a guest.
Off-page SEO has to do with what happens outside your website. This may mean that visitors share your information, your links, and your ability to create links. But it also includes social media marketing and bookmarking.