On-page SEO is the practice of optimizing individual web pages to get a higher ranking and gain more relevant traffic on search engines. It involves optimizing the content and HTML source code of a page to make it more attractive to search engines. This includes optimizing title tags, content, internal links, and URLs. Additionally, accelerating server response times is an important part of page optimization.
When it comes to on-page SEO, internal links are essential for connecting related pages on your website. This helps search engines understand the structure of your website and how it relates to other websites. Header tags also play an important role in on-page SEO, as they help users navigate your website and provide additional information about the page. On-page SEO also involves optimizing for local SEO.
This includes directory distribution, review management, listing updates, and more. Google has stated that page loading speed is a sign of SEO ranking, so it's important to make sure your website loads quickly. Finally, off-page SEO focuses on increasing the authority of your domain by getting links from other websites. This can help boost your rankings in search engine results pages (SERPs).
However, off-page SEO won't do much good if you don't pay attention to the basics: on-page SEO.