What are the Dangers of Black Hat SEO and How to Avoid Them

Learn about common black hat SEO techniques such as keyword stuffing & cloaking & how they can harm your business website & lead to penalties.

What are the Dangers of Black Hat SEO and How to Avoid Them

Black hat SEO is a practice that goes against search engine guidelines, used to get a site to have a higher ranking in search engine results pages (SERPs). These unethical tactics don't solve the search engine's purpose and often end up in a search engine penalty. Common examples of black hat SEO strategies include using invisible text, entry pages, keyword stuffing, page swapping, or adding unrelated keywords to a page. Each of these techniques is defined below, with information on how they can be harmful to any business website.Black hat techniques include keyword stuffing, cloaking, and using private link networks.

As the name suggests, duplicate content refers to the well-known “copy and paste” content creation practice across domains and means that blocks of content copied from different sources exactly match each other or look very similar. Search engines prefer unique content, so deliberately duplicated content across different domains is perceived as one of the worst black hat techniques. When the same results are found on Google's list, it's a clear sign of manipulation of search engine rankings and usually results in a poor user experience.Duplicate content not only affects different domains, but also one domain. However, the second case is not so serious because it is usually a sign of lack of knowledge or neglect.

Therefore, it is crucial to implement a canonical tag to indicate the original version of your article. This way, you make other copies invisible to Google robots.Article spinning is a technique similar to the problem of duplicate content (above) and is becoming increasingly popular. This is higher-level plagiarism and involves the use of special software that takes the copied source and reformulates it for later use as a “new” and unique publication. The modification efficiently reduces the risk of being detected by any plagiarism tool.What happens when you insert the term “cloaking” into the Google search bar? You will be given a Google Knowledge result that first explains “cloaking” as a search engine technique that presents completely different content or URL to the user than to the search engine spider.

In fact, this method of SEO is considered misleading because it tricks search engines to get the desired rank target keywords.In addition, it is a violation of Google's webmaster guidelines because, in most cases, it serves people with irrelevant results. By definition, keyword stuffing involves overusing the same keywords on a page to maximize its visibility and organic traffic. Keyword-packed content doesn't seem natural, so it's not easy to use. The Unamo website optimization classifier can detect keyword stuffing on your page and warn you about its consequences.Discover 5 ways to create content that can be found without keyword stuffing.

I agree with almost all of your points. But there are definitely places for paid links and that kind, as long as they're not too finished and working with natural SEO, you're going to be good and it can REALLY help.Black hat SEO are tactics used to rank a website that violates search engine guidelines. Black hat SEO techniques try to manipulate search engine algorithms to increase a site's ranking in SERPs. Search engines, such as Google to Bing, make it very clear what types of practices go against their terms.

They are also quite clear as to the possible outcomes if you violate their guidelines. Using black hat SEO tactics can lead to your website being penalized (either algorithmically or with manual action), which means lower ranking positions and, most likely, a decrease in organic traffic.Google strongly penalizes black hat tactics, whether done consciously or not. Read about 17 of them that can hurt your optimization efforts.

17 Black Hat Practices You Should Avoid

  • Adding footer links with commercial anchor text at scale
  • Using sneaky redirects
  • Creating fan pages
  • Duplicate content
  • Article spinning
  • Cloaking
  • Keyword stuffing
  • Providing inaccurate information in Structured Data
  • Using redirects solely for manipulating search results
  • Creating compelling titles and meta descriptions for your content and social media updates
  • Ranking websites by looking at the number of links pointing to them
  • Providing inaccurate information in Structured Data
  • Using Latent Semantic Indexing (LSI) keywords
  • Updating old pages with new URLs
  • Migrating sites without redirects
  • Targeting people rather than search engines
  • Changing content without informing search engine spiders
.Whether it's an old page that you're updating to a new URL or you're preparing to migrate a site, using redirects is a common part of SEO. Jon Clark is the managing partner and CEO of SEO at Moving Traffic Media, a boutique digital marketing agency in New York.Black hat SEO involves providing inaccurate information in structured data to deceive search engines and users.

This means that someone who practices black hat SEO could use redirects solely for the purpose of manipulating search results.The post was recently featured by CrazyEgg in the blog post The Daily Egg: Using Latent Semantic Indexing to Improve Your SEO Ranking and Increase Organic Traffic. Typical white hat SEO tactics aim to create and optimize content to target people rather than search engines..

Kendra Ursua
Kendra Ursua

Webaholic. Unapologetic social mediaholic. Incurable music fan. Hardcore twitter enthusiast. Evil beeraholic.