While white hat SEO involves looking for ways to improve the user experience, black hat SEO is based on manipulating Google's algorithm to improve rankings. In a nutshell, if a tactic is designed to make Google think that a site provides more value to users than it actually does, it's misleading and it's black hat SEO. Black hat SEO refers to attempts to improve rankings in ways that are not approved by search engines and involve deception. They run counter to current search engine guidelines White hat SEO refers to the use of best practice methods to achieve high search engine rankings.
They comply with search engine guidelines. It's also the cornerstone of white hat SEO black hat SEO, which doesn't focus on content quality. In the ideal world of Google, you'll create absolutely incredible content, it adheres to all the Google Guidelines, and people read and share it like crazy. This is the essence of white hat SEO.
Although black hat SEO is not illegal and can even produce better and faster results, it does violate search engine policies. Similarly, off-page factors include social media usage, marketing, branding, local SEO, backlinks, etc. White hat SEO specialists take into account Google's quality guidelines, other search engine guidelines, and the pillars of a good user experience. Knowing what keywords your users are looking for and using them in your content is fine, but it can quickly become keyword stuffing, which is black hat SEO.
The main difference between black hat SEO and white hat SEO is if you're working in the spirit of search engine guidelines. The SEO toolkit, for example, addresses site evaluation, in-depth site research, On-Page and Off-Page SEO Checker, organic results research, and more. Factors on the page include using keywords that match the search query, relevant title tags, proper body structure, use of internal links, etc. Most employers, if they know a lot about SEO, won't be willing to take risks with someone who openly brags about their success with content farms.
There is a wide range of opinions in the community of SEO professionals regarding the effectiveness of white hat vs black hat techniques. White hat SEO refers to the use of techniques and strategies that target a human audience as opposed to a search engine. Black hat SEO refers to the techniques and strategies used to get higher search rankings and break search engine rules. People use black hat tactics under the assumption, right or wrong, that they can fool search engines.
A white hat strategy isn't about manipulating Google's search algorithm, but rather bulletproof and boosts your website for future algorithm changes. These range from the use of tactics that go against search engine guidelines to more dangerous activities (which can lead to manual actions). Since adding links to your content is a good way to raise your ranking, Black Hat's SEOs include them on their sites, even when they don't add value to their content, to get a higher ranking.
