Off-page SEO is an essential part of any website's SEO strategy. It involves all the actions taken outside of your website to improve your search engine rankings. This may include creating backlinks, being active on social media, and blogging as a guest. Search engines weigh many factors when determining a page's ranking, and off-page SEO is one of the main ranking factors.
Link building, for example, is an effective off-page SEO strategy. This is because Google relies on PageRank, an algorithm that analyzes backlinks on a page to determine quantity and quality. An off-page SEO strategy supports your website's efforts (i.e., on-page SEO) to rank higher in the search engines. On-page SEO encompasses all the actions you take on your website to affect your search engine rankings.
Off-page, on the other hand, happens outside your website. Links from other sites on the web serve as votes of trust in your domain. The more votes you get, the more likely you are to rank in search engines. It's important to use white hat strategies to get backlinks, since methods such as flooding forums and comment sections with links to your website can cause Google to penalize you.
For creative ways to get backlinks, check out this backlink strategy guide. You can also go directly to this section where we cover what to look for in a backlink opportunity. You've probably thought of social media as a brand recognition tool, rather than an SEO strategy. But social media is a great way to gain domain authority and increase your search engine rankings. When you share content on social media and drive traffic to your website, Google shows that you're gaining traffic from a variety of sources and that you should have interesting, high-quality content. Local SEO is a strategy that involves optimizing a site for local search results.
It is usually used for traditional businesses or those that serve consumers in specific geographical areas, such as hairdressers, air conditioning companies or supermarkets. Content marketing helps you reach your target audience and engage them with information that addresses their needs and pain points. In addition to your on-page content marketing efforts, such as blog posts, you can also take advantage of methods such as guest blogs, downloadable offers, surveys, and reports. These practices are great ways to drive traffic to your website, generate new leads, and improve your search engine rankings. Take guest blogging as an example, which offers multiple benefits. The first is the ability to reach a new audience that is within your target market.
The second is the value of the backlink that you can earn by publishing it to another high-authority domain. Finally, guest blogs can drive more traffic to the website, another important ranking factor. Over the years, Google and other search engines have become more stringent on what actions they reward and penalize. When everyone knew that link building was a key ranking factor, people used all kinds of strategies to get backlinks. So, you want to work on your off-page SEO strategy and you need a tool. Before choosing a tool, it is important to know what functions you should look for.
The first thing you'll want to look for is an SEO tool that includes a backlink checker. You should provide details about your referring domains, anchor texts, your linking authority, and more. You'll also want to look for a tool with a brand monitoring feature. HubSpot's social media management software allows you to track mentions of your brand, as well as those of your competitors. Developing a robust off-page SEO strategy is just as important as your website's efforts. Both work hand in hand to give search engines a complete picture of your brand to determine your ranking.
So, don't neglect it, as it can be the key to your success.